Course Curriculum

Our courses are perfect for experienced financial marketers looking to keep up with rapidly changing digital channels or new marketing team members who need to get up to speed quickly.

  • 1

    Win On Google Search - Content Strategy for Lead Generation

    • Full Course - 6 Chapters - Total 50 mins

    • Step By Step Study Guide - Printable PDF

    • Course Presentation Slides - Printable PDF

    • Weekly/ Monthly/ Yearly Action Plan - Printable PDF
  • 2

    Course Outline

    • Chapter 1: The 3 Second Rule for Banks and Credit Unions to Capture Attention (6 Minutes)

    • Chapter 2: Doing SEO Right for Your Digital Branch (11 Minutes)

    • Chapter 3: Optimizing Content to Drive New Loans (7 Minutes)

    • Chapter 4: SEO Keywords for Financial Products (14 Minutes)

    • Chapter 5: Leveraging Community Relationships to Increase Website Traffic (3 Minutes)

    • BONUS Chapter 6: New Website Plan to Generate Leads and Operate a High-Performing Digital Branch (11 Minutes)
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Instructor Bio

Instructor

Meredith Olmstead

Meredith is the CEO of FI GROW Solutions, a financial institution digital marketing agency with team members and clients nationwide. Under Meredith's leadership, her team has truly mastered creating a cohesive digital investment strategy that yields guaranteed results. As a partner and innovator, Meredith loves using her background in teaching to help clients build the internal skills necessary to achieve lasting digital growth.

Are you a good fit?

Our courses are perfect for experienced financial marketers looking to keep up with rapidly changing digital channels or new marketing team members who need to get up to speed quickly.

Start the Course Now

The training was excellent. The information was extremely helpful and actionable. We found the materials all extremely helpful and well presented. An excellent course series!

-Margaret Nieter, Chief Innovation Officer
CommunityWide FCU


What We Cover

COURSE NOW AVAILABLE ON-DEMAND. Technical SEO can be confusing and feel hard to achieve. We will show you how to structure your content to win on search.

  • The Three-Second Rule for Attention

  • Technical vs. On-Page SEO

  • Using Pillar Pages to Drive Organic Results

  • Backlinking is Your Friend

  • What to Look for in Your New Website

Want More?

Get our Make It Happen Course Bundle which include this course and 3 other courses to help you excel in financial institution marketing!

Learn More About the Course Bundle

Kristi A.

VP of Information Development

"Meredith gave an excellent presentation at GCUA's annual convention on social media. She has a knack for making something that can be confusing and overwhelming understandable. She provided our credit unions with ideas that they could immediately take back to their shop and implement."