Course curriculum

  • 1

    Create & Evaluate PPC Ads!

    • Full Course - 8 Chapters - Total 1 hr 9 mins

    • Step By Step Study Guide - Printable PDF

    • Course Presentation Slides - Printable PDF
  • 2

    Course Outline

    • Chapter 1: Assessing the Product Landing Page for PPC Ad Conversion (8 Minutes)

    • Chapter 2: Pay Per Click (PPC) Budget and Trick to Make Your Budget to Go Farther (5 minutes)

    • BONUS: Demo of Ads Manager, Creating Campaign and Monitoring Keywords (13 Minutes)

    • Chapter 3: Keywords and Local Search Volume to Capitalize on PPC (9 Minutes)

    • Chapter 4: Ad Copy that Converts for Banks and Credit Unions (11 Minutes)

    • Chapter 5: Successful Google Tag Manager Setup and Tips (9 Minutes)

    • Chapter 6: Metrics to Track Bottom Line Revenue Success ( 3 Minutes)

    • Chapter 7: PPC Best Practices for Financial Institutions and Mistakes to Avoid (5 Minutes)
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Instructor Bio

Instructor

Meredith Olmstead

Meredith is the CEO of FI GROW Solutions, a financial institution digital marketing agency with team members and clients nationwide. Under Meredith's leadership, her team has truly mastered creating a cohesive digital investment strategy that yields guaranteed results. As a partner and innovator, Meredith loves using her background in teaching to help clients build the internal skills necessary to achieve lasting digital growth.

Digital Ads Manager

Ida Burr

Ida has a passion for the ever-changing digital world and helping financial institutions capture their ideal customers through ads. With over 6-years of experience specifically doing digital marketing and content development in the banking industry, Ida seeks out the latest trends, as her goal is always to ensure the best results for FI GROW’s clients. Working with many financial institutions over the years, Ida has identified tips and tricks relevant to the industry to attract new potential customers and engage current customers through digital channels.

Are you a good fit?

Our courses are perfect for experienced financial marketers looking to keep up with rapidly changing digital channels or new marketing team members who need to get up to speed quickly.

Start the Course Now

The training was excellent. The information was extremely helpful and actionable. We found the materials all extremely helpful and well presented. An excellent course series!

-Margaret Nieter, Chief Innovation Officer
CommunityWide FCU


What We Cover

COURSE NOW AVAILABLE ON-DEMAND. You want to rank higher on search results. The problem is technical SEO can be confusing and feel hard to achieve. We will show you how to structure your content to win on search. Let’s make it happen.

  • Clear & Simple Conversion Path

  • How to Set Your PPC Budget

  • Using Local Search Volume

  • Split Testing

  • Dynamic Titles & Descriptions

  • Google Tag Manager

  • Metrics to Track Success

  • Mistakes to Avoid

Want More?

Get our Make It Happen Course Bundle which include this course and 3 other courses to help you excel in financial institution marketing!

Learn More About the Course Bundle

Lauren D.

VP of Professional Development

“Meredith delivers an impactful and energetic presentation that leaves attendees with many takeaways for their respective organizations. Always thought provoking and leaving the audience eager for more! A delight to work with, I highly recommend Meredith for any event where you are considering digital marketing.”